Consumer Market Profile Worksheet

Demographic market description: Describe the demographic details of your target market. The following items include general descriptive categories you might identify for your customers. Skip items which are not applicable and add items that are. ; Age range ; Income range ; sex ; Occupation ; Marital Status ; Family size ; Ethnic Group ; Level of Education ; Home ownership ; Other 2. Geographic market description: ; Area served (city, region, nation, etc. ) ; Density (urban, rural, suburban, etc. ) ; Location (mall, strip center, business district, etc. Climate conditions 3. Lifestyle description: What kind of people need or want your product or service? Your natural instincts and experience with customers should give you some sense of what your customers are interested in. A little research can help you identify other aspects of your target market's lifestyle. 3-1 . Cryptographic description: Describe your target market in terms of selections made from the following terms relevant t o your business. ; Technically adept ; Status seeking ; Trend-setting ; Conservative ; Socially responsible ; Environmentally conscious ; Smart shopper ; Family-oriented ;Fun-seeking

How Africans Americans Have Worked to End Isolation Essay

Africans had fought very hard to obtain equal rights in the United States. After the civil war the country begin their journey in America History with period known as Reconstruction (Bowls 2011, 1. 1). There are several reasons why the nation went to war, and one of the most important was the right to continue the practice of slavery. From 1865 to the present, African Americans have worked to end their isolation through legislation, protest, and major contributions to society. In 1863 President Abraham Lincoln signs the Emancipation Proclamation. This proclamation did not free the slaves but it was the first step toward making this a reality (Bowles, 2011, 1. 1). The proclamation would only apply only to states in rebellion. The Emancipation proclamation is one of those stupendous facts in human history with marks not only an era in the progress of the nation, but an approach in history of the world (Journal of Blacks pg. 108-109). The civil war did not bring an end to racial hatred and violence in the south. Neither military leaders nor politicians can change the ingrained cultural beliefs of the people (Bowles, 2011 1. para10). After 1865 slavery could no longer structure relations between the races (1999, Segregation and Desegregation). The Black Codes codified some of these feelings when 1865 southern states government created legislation that restricted and control the lives of the ex-slaves (Bowel 2011 1. 1 para10). The Black Codes restricted African Americans to married other than their own race, they could not carried guns, they could only work on farms, and if they did not follow this rules they could put in jail or put them to enforced work which was the same as slavery (Bowles, 2011 1. para10). The president at the time supported this codes which made more difficult the lives of the ex-slaves. Meanwhile, many blacks who enlisted in the military encountered blatant discrimination while in the service and, them after risking their lives for the preservation of the free world, retuned to a society that continued to deem them second-class citizens (Levy, 1998). The only significant racial reform enacted by the federal government in the decade after the end of World War 11 was the desegregation of the armed forces order by President Truman in 1948. To some blacks, even this represented a pyrrhic victory (Levy, 1948). African Americans also suffer from segregation. â€Å"Segregation; is the practice by law or custom, of separating groups, spatially according to race, class, or ethnicity† (Segregation and Desegregation, 2001). Racial segregation began after the end of slavery, when new laws barred blacks from many occupations, restricted voting rights, and designated separate public facilities for black and white populations (Segregation and Desegregation, 2011). Segregation existed somewhat differently in the North and the South of the country. Different conditions in the North and South led to different kinds of social organization among African communities (Segregation and Desegregation, 2011). â€Å"Segregation in a legal sense began with laws separating blacks and whites in education† (Segregation, 2010). Although blacks paid taxes as whites, they did not receive funding for their schools and they had to rely on church and missionary organizations to create their own schools (segregation, 2010). A law that emerged was separate facilities for blacks in all areas, assigning African Americans a separate and degraded status in transportation, dining, places of entertainment, and even in cemeteries (Segregation, 2010). The customs and laws associated with segregation created a deeply entrenched culture of white supremacy, which radicalized every aspect of life in the South. The laws prevented blacks and whites from joining together in union meetings, political-reform organizations, or on a social level, thus creating a one-party (Democratic) â€Å"solid South† impervious to change. African Americans continually resisted segregation and white supremacy but with few Southern white allies (Segregation, 2010). The Civil Right Movement The biracial system in the South kept many African Americans impoverished and disenfranchised, it also created conditions that facilitated the development of a strong black middle class and cultural institutions. Black schools and especially the black church enabled the development of African American leadership, and became the base of the Civil Rights Movement. In the North, however, were run by white teachers and administrators and did not foster racial pride as many did in the South. For Northern blacks, then, civil rights issues focused on discrimination and unequal access rather than formal desegregation. In the South, the Civil Rights Movement focused primarily on ending segregation (Segregation and Desegregation 2011). The Civil Rights Movement emerged in the 1950s, when the number of middle-class and skilled blacks was almost forty percent of the Southern black population. The earliest victory came in 1954, when the U. S. Supreme Court ruled in Brown v. Board of Education, that racially â€Å"separate educational facilities are inherently unequal† (Segregation and Desegregation 2011). The following year the court ordered that African Americans can attend to white school. The school systems did not accepted this and reacted with violence that the federal military often had to go to the schools and protect the black children who attempt to attend school (Segregation and Desegregation 2011). Because of this events the â€Å"Court-ordered desegregation prompted â€Å"white flight† from public schools in many areas, as families with the financial resources to do so enrolled their children in private schools or moved to mostly-white suburban school districts† (Segregation and Desegregation 2011). On December 1, 1955, Rosa Parks, a middle-aged black seamstress boarded a Montgomery, Alabama bus to take her home. Several stops later the bus driver requests her to give up her sit to a white passenger. She refuses, the bus driver called the police and she was arrested. At the Police Station she told the officer â€Å"I didn’t think I should have to stand up, after I had paid my fare and occupied a seat I didn’t think I should have to give it up† (Levy, 1998). The effort to abolish other forms of segregation, initiated in 1955 when seamstress Rosa Parks refused to relinquish her seat in the white section of a Montgomery bus, continued through the 1960s. The movement was led by Dr. Martin Luther King, Jr. , who developed a philosophy of nonviolent activism based on principles of Christian belief and the passive resistance teachings of Indian independence leader Mahatma Gandhi and American philosopher Henry David Thoreau†(Segregation and Desegregation 2011). Martin Luther King, Jr. as the most prominent leader of the civil rights movement for equal rights for African Americans that took place during the 1950s and 1960s. Martin Luther King first became aware of racial segregation when, at the age of six, a white friend was not allowed to play with him anymore. Throughout his childhood and young adulthood he experienced segregation and racism: he and his family were required to sit in separate places in stores and on buses. King and other black children could not use the same swimming pools or public parks as white children (Martin Luther King Jr. 009). In 1954, Martin Luther King took a job as pastor of the Dexter Avenue Baptist Church in Montgomery, Alabama. In 1955, after Rosa Parks was arrested for refusing to yield her seat to a white man, the Montgomery civil rights community decided to hold a bus boycott to get rid of the law that black passengers had to sit at the back of the bus and yield seats to white passengers. They also decided to form a new organization and elect a new leader to include all the different people and groups who supported the boycott. King was asked to lead this new organization, the Montgomery Improvement Association, and he agreed (Martin Luther King Jr. 2009). African American had struggled through time fighting for their rights. They had come a long way obtaining the same rights as every other citizen in the United States. African Americans finally can walk freely in the country they had overcome adversity. Martin Luther King and Rosa Parks are only few that had help on the civil right movement and these people had been very important in history to abolish Segregation.

My Personal Capital Essay Example | Topics and Well Written Essays - 750 words

My Personal Capital - Essay Example Reading has helped me in so many ways. My good reading habits help me easily understand and consequently recall what has bean read. Having gone through a number of projects involving research, I could ably help the team go through a company’s records and database to be able to arrive at an honest description of its historical data, present financial position as well as its potentials for growth. Writing skills, on the other hand, which benefits a writer professionally and personally, is one of a few other technical capabilities that I possess (Nordquist 2008). It being one of my passions, my ability to write effective essays, reports and other forms of correspondence vis-Ã  -vis grammar and composition will undoubtedly help the team come up with a very good written output. My knowledge in the use of software for word processing, spreadsheets and other financial applications, could significantly help the team come up with an honest, comprehensive and workable business plan for the company. Likewise, my experience in communicating, handling and utilizing e-mail as a method for seeking advice from mentors, could make the writing job easier. My modest technical know-how in troubleshooting simple problems on computer systems and application may also be of great help to the team. Moreover, my background in the preparation of financial reports, such as income statements and balance sheets and cash flow statements will make computing for the company’s financial less difficult.

Enterprise Project 3 Research Paper Example | Topics and Well Written Essays - 1000 words

Enterprise Project 3 - Research Paper Example Quality improvement that is undertaken continuously throughout the organization remains a prioritized or key aspect within the organization. The Quality improvement processes herein involve systematic analysis of the processes utilized by the organization in delivering products that meet the customers’ requirements. The TLG’s quality control structure is defined by the organization’s structure. Different individuals within different departments are usually assigned different responsibilities in concerns to the TLG’s quality management. In other words, the quality control teams at TLG are formed by staff members from different TLG’s departments. These teams are responsible for the quality management and control to all production and service delivery aspects in the organization (Bell et al. 77). i. Check sheet – these are forms utilized in collecting data through assessment of the product specifications according to customer requirements. The information collected becomes essential in assuring quality of products before dispatching these products to the market. They are commonly utilized by the quality assurance teams. ii. Control chart – these are utilized by the management and departmental heads to establish the control of the processes and they utilize the statistical analysis. These charts are essential in identification of instances which might require adjustments to ensure better performance of the organizations. These charts provide essential information to enable the management to establishing quality assessment team for various operations, both ad hoc and standing teams. iii. Cause-effect diagrams – these are utilized by the standing cross-functional teams in assessing the cause-effect relationship of various processes. This analysis enables the teams to make informed improvement decisions on the processes Cost of quality

First group Bus Travel Research Paper Example | Topics and Well Written Essays - 2250 words

First group Bus Travel - Research Paper Example Use of private transportation modes leads to air pollution, traffic congestion and poor health condition of the riders due to lack of exercise. If the final goal is to reduce carbon footprint and improve the overall quality of environment and living standards, then it is very important to reduce the use of private transportation (Nillson and KÃ ¼ller, 2000). Various researchers suggest that certain behavior is exhibited by individuals because of others’ attitude towards that particular behavior and perceived norms. Assumptions suggest that behavioral pattern of using personal vehicle is discretionary in nature and can be influenced by providing the right information. With appropriate information, individuals are likely to make sustainable choices and decisions. There is evidence that signifies that willingness of people towards preferring private/public transportation mode is affected by their own assumptions as well as that of others. Certain behaviors such as choice of tran sport mode, do get influenced by altruistic attitude; that is, people can use their personal vehicle lesser if they perceive that to have a good impact on their future generation, community, and environment (The Psychologist, 2012). According to authors, people are aware of the harmful impact of excessive use of a personal vehicle on health and environment. Yet, they hardly act on it. Statistics suggest that on an average, people spend around 230 hours in a car and as little as 70 hours walking every year.

Reading notes Article Example | Topics and Well Written Essays - 250 words - 3

Reading notes - Article Example Theodore cites the railroad business and Hollywood as two examples of businesses that have suffered the effects of myopia, also referred to as shortsightedness (Theodore, 2004). The invention of airplanes and cars pushed railway transport out of business, and they lost customers because they focused on the railroad business, and not the transportation business. They concentrated more on the product, railroad, rather than on their customers in the transportation business. Similarly, Hollywood concentrated in the movie business, rather than the entertainment business, which resulted in their fizzling out after the invention of television (Theodore, 2004). The two examples show that narrowing down the scope of a business is detrimental to growth. In the end, it makes a business susceptible to future competition. As population growth continues, so is the consumer base (Theodore, 2004. Management should focus on strategies that produce followers, in terms of customers. Largely, customer-creating and customer-satisfying strategies are relevant in virtually all sectors of the economy, and are more important than production strategies. The most important part in the article is that customers are the most significant asset of an organization, and managers must ensure they retain them through establishment of strategies that apply to their demands and are responsive of future

Water Crisis Essay Example | Topics and Well Written Essays - 1000 words - 1

Water Crisis - Essay Example o global warming have caused major changes in precipitation globally which has affected the average amount of rainfall in several countries (National Resources Defense Council, 2010). All the above factors are collectively responsible for water constraints across the world. The natural water resources are being constantly depleted due to a combination of several factors such as increased demand, climatic changes and pollution. Rivers and aquifers which are a major source of clean water are being drained constantly. There is increasing withdrawal of water from groundwater, lakes, streams and manmade structures such as dams and water released from other reservoirs. With the annual population growth at 80 million people a year and projection figures indicating an addition of 3 billion people to the world population by the year 2050, the demand for clean and fresh water will see a manifold increase. Reports suggest that a majority of the population growth will occur in developing regions which are already facing water shortage. In addition, advances in science and technology have increased the use of renewable energy resources worldwide. There has been a huge increase in the generation of electricity from hydroelectric power. Other new innovations such as generation of nuclear energy and use fossil fuels for energy purposes have also affected water quantity and quality (The United Nations World Water Report, n.d). Apart from energy production water is also being used for agriculture which utilizes nearly 70% of freshwater withdrawals. The increase in world population has raised the demand for food. Subsequent rise in agricultural practices are using copious quantities of freshwater for growing crops and maintaining plants and trees (The United Nations World Water Report, n.d). Another reason which has posed serious constraints on water supply is the changes observed by scientists in the precipitation rates. This is likely to have a major negative impact on the amount